LEAD Marketing Conference

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Spring 2025 LEAD Marketing Conference Recordings

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ORGINALLY BROADCAST LIVE ON WEDNESDAY, MAY 7, 2025

CONFERENCE CHAIR:

John Karolefski, Editor-in-Chief, CPGmatters

Marketing Through Economic Headwinds:

Protecting Brand Value When Budgets Tighten

Justin Jefferson, VP of Strategy and Insights, Keen Decision Systems

When economic challenges emerge, marketing leaders face pressure to reduce spending while still delivering results. Your decisions now will position your brand for either recovery or setbacks.

Watch this actionable session on strategic marketing optimization during uncertainty. It covers:

* Key insights from Keen's database of 350+ brands, showing what truly

works in downturns

* Identifying and preserving high-impact channels that maintain momentum

* Strategic alternatives to across-the-board cuts that protect brand equity

* Communicating marketing's strategic value during tough budget

conversations.

See how to equip teams with insights to make confident decisions, turning economic pressure into an opportunity for business resilience and growth.

Market Intelligence

As a Component of Revenue Growth Management

Stefanie Collis, Business Advisor, Vistex

Unlock the power of Market Intelligence to fuel your Revenue Growth Management strategy! In this session, discover how Digital Shelf Intelligence can help you control online prices, assortments, and promotions. Learn how to optimize performance by integrating Web, EPOS, and internal data for a 360° view of your market. Stay ahead with real-time competitor monitoring, empowering you to make data-driven decisions that drive profitability.

Don’t just react to market changes—anticipate and lead with cutting-edge intelligence. Watch this presentation to explore the future of smarter, faster, and more effective revenue growth strategies!

Redefining Success at the Shelf:

How CPG Brands Can Thrive through Disruption

Brandon Strauss, SVP, Shopkick

In today’s fast-shifting retail environment, the challenges facing CPG brands at the point of sale have never been greater — or fuller of opportunity. From the surge in e-commerce and inflation-driven price sensitivity to the impact of tariffs and supply chain complexities, brands are being forced to rethink how they engage shoppers and drive sales.

In this session, we unpack the biggest trends shaping the current CPG landscape and reveal how forward-thinking brands are partnering with solution providers to stay competitive. Discover practical strategies to optimize your presence at the point of sale, turn disruption into an advantage, and build stronger, more lasting connections with shoppers.

The Audience In-Store: A Fresh Case for Shopper Media

James Tenser, Storyteller-in-Chief, VSN Strategies

CPG brands face numerous challenges when investing in retail media: Audience fragmentation and gaps; measurement challenges; lack of ad standards; sheer intricacy. In-store, or shopper media, can offer a key avenue for aligning ad investments with the realities of retail product distribution.

This presentation, derived from a recent series of articles published in CPGmatters, visualizes a future where shopper media reaches its fuller potential.

John Karolefski,

CPGmatters

Justin Jefferson,

Keen Decision Systems

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