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Fall 2018 Virtual LEAD Marketing Conference

(Click on the Images at Right to Play the Presentations)
WEDNESDAY, NOVEMBER 14, 2018

CONFERENCE CHAIR:
John Karolefski, Editor-in-Chief, CPGmatters




10:00 a.m. ET
Developing Your Digital Toolkit 
Keith Anderson, SVP Strategy & Insights, Profitero

Identifying, selecting and deploying a digital toolkit that helps you navigate and manage the intricacies and complexities of eCommerce can make or break your future success. Companies are easily left behind without the proper technology stack in place.

Tune in to learn what capabilities, solutions, tools and vendors compose the eCommerce ecosystem, what questions should you ask when building your capabilities & technology stack, how to identify and select vendors that align with your needs and business objectives.




10:50 a.m. ET
Decisions Made Easy: Driving Growth through CDT Insights
Paul Weitzel, VP Analytics, Inmar

The shopper’s value equation is being shaped by more factors than ever before. Digital content, mobile ads, omni-commerce solutions and an every expanding list of places to buy groceries are impacting shopping behaviors. 

Learn about the key motivating factors in the shopper’s value equation along the path to purchase and how they are shaping buying behaviors in-store and online.




11:40 a.m. ET
How Virtual Is Driving a New, Iterative Approach
To Market Research
Rich Scamehorn, Chief Research Officer,
InContext Solutions

The world of retail moves fast, and changes often—which means which means traditional market research strategies often struggle to keep up with today’s iterative landscape. The ways we plan and create new in-store concepts should be a continuous and organic process. But how?

Join InContext Solutions’ Chief Research Officer, Rich Scamehorn, as he describes how virtual reality simulations are disrupting traditional market research and delivering fact-based data to their decision making, allowing leading retailers and brands to drive change and innovation within their organizations in a fraction of the time—ultimately creating a better shopping experience.




12:30 p.m. ET
Improved Sales Effectiveness by Driving
Recurring Neural Network Forecasts Down to the Front Line
Andres Jejen, VP Product Management, AFS Technologies
Bob Hannah, Managing Director, Data Ventures

Learn how AFS Technologies is using the latest Big Data analytics to drive RNN (Recurring Neural Network) forecasts capable of incorporating tremendous amounts of inputs to generate highly accurate forecasts.

The forecasts are capable of empowering the front line sales force to utilize these more accurate forecasts in their ordering and positively influence instore conditions - that is, provide facts to improve display/inventory support, especially for promotion timeframes.




1:20 p.m. ET
How Kellogg Leverages End-to-End Automation
From Boomerang Commerce to Drive Increased Revenue
In their Amazon Business
Andrew Freeman, Global Director, eCommerce Capability,
Kellogg Company
Guru Hariharan, Founder & CEO, Boomerang Commerce

Brands selling on Amazon face a number of traffic and conversion challenges from Amazon's Private Label, 3P variants, losing the buy-box due to pricing, out-of-stock, and CRaP (Can't Realize a Profit) issues, among others. To grow sales on Amazon, Brands need to continuously monitor and optimize their traffic and conversion levers. Otherwise, they risk leaking revenue and missing new sales opportunities up to 20%.

Although there are a plethora of tools out there that promise to fix your Amazon problems, none of them have the breadth, depth and level of automation needed to identify, prioritize and take action on these challenges at scale. Andrew Freeman from Kellogg Company and Guru Hariharan from Boomerang Commerce will discuss the challenges faced by Kellogg, why they partnered with Boomerang Commerce despite using other tools, and the impact on Kellogg's business.




2:10 p.m. ET
How to Achieve a Better ROI from Your Integrated Promotions
Art Klebanov, VP of Professional Services, Clear Demand

Promotions are necessary for retailers and manufacturers, but far too many don’t generate a favorable ROI. Clear Demand will share powerful guidelines as well as actual case studies that can be used in driving measurable improvements in margin, traffic, and loyalty throughout the retail value chain.
John Karolefski,
CPGmatters & Shopper Technology Institute
Keith Anderson,
Profitero
Paul Weitzel,
Inmar
Spring Virtual Conference
Coming Up on April 17, 2019
10:00 a.m. - 4:30 p.m. ET
Rich Scamehorn,
InContext Solutions
Andres Jejen,
AFS Technologies
Andrew Freeman,
Kellogg Company
Guru Hariharan,
Boomerang Commerce
Art Klebanov,
Clear Demand