John Karolefski, Editor-in-Chief, CPGmatters
Improving Consumer Engagement and Driving ROI in the
Stephan Zoder, VP, Value Consulting, Reltio
Swati Sinha, Senior Director, Product Marketing, Reltio
The verdict is in: Digital is the new normal for the CPG industry. As the “stay-at-home” economy is opening-up, industries are adapting to a new way of engaging and serving their consumers. Businesses who were sitting on the fence of digital transformation have accelerated their projects to power data-driven real-time operations and consumer engagement.
Connected consumer profiles provide a mission-critical foundation to power digital transformation with advanced analytics and AI applications. With holistic consumer insights, they can predict consumer behavior and hyper-personalize engagement throughout the consumer journey to improve acquisition, drive loyalty, and increase ROI.
In this session, Stephan Zoder, VP, Value Consulting and Swati Sinha, Senior Director of Product Marketing at Reltio discuss:
- Trends shaping consumer engagement
- Challenges faced by the CPG industry in delivering a connected consumer journey -- and how to overcome them
- Best practices to build a connected customer profile
- Key consumer KPIs impacting your ROI
- Real-life success stories and use-cases.
11:50 a.m. EDT
Retail's New Normal:
How Brands and Retailers Must Structure Plans Post-Crisis
David Gottlieb, Managing Director, Americas, Trax
COVID-19 has completely changed the retail landscape, perhaps permanently. From the way stores look and operate to consumer behavior, CPG companies and retailers need to create and implement new strategies to maximize potential and respond to the constantly evolving needs of their customers.
In this presentation, David Gottlieb of Trax discusses how brands and retailers must consider strategic imperatives such as integrating data and analytics, turning focus toward shelf inventory management over warehouse or backroom inventory, and rethinking their workforce when structuring plans post-crisis in order to remain competitive and succeed.
From the Inside Out:
How to Safely Stage “Live” Brand Events During the Pandemic
Clare Wynne, President, M2W Inc.
Rod Collins, President, Bulldog Billboards
No matter how “virtual” events become in our current marketing world, people still need personal interactions and peer influence to help brand & retail sales . Discover the new world of small to medium “live” retail and non-retail events during the COVID-19 pandemic.
M2W shows you how to set up and safely work with retailers on “live” on-site and surrounding area marketing campaigns by using street teams and Mobile Trucks. In addition, learn how CPGs can develop exclusive partnerships (with each other) and efficiently invest to help retailers with both on-site and off-site grassroots efforts. Learn how to use what were previously sampling and demo budgets to now drive traffic for both in-store and on-line shopping.
Data as Your Secret Weapon in Uncertain Times
Sean Byrnes, CEO and Co-founder, Outlier
Andrea Spillmann-Gajek, VP of Customer Success, Outlier
We all know data is a powerful tool regardless of when it's used, but how are companies wielding data to their advantage versus their demise during the pandemic? Join Sean Byrnes, CEO and Co-founder, and Andrea Spillmann-Gajek, VP of Customer Success at Outlier as they discuss consumer customers who have made quick, data-driven decisions based on insights to propel their business.