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Spring 2021 Fall 2020 LEAD Marketing Conference

Was Broadcast Live on April 21, 2021

(Click on the Screens at Right to Play the Recordings)

CONFERENCE CHAIR:

John Karolefski, Editor-in-Chief, CPGmatters

CPG Sales and Operations:

Are You Prepared for the Annual Planning Process?

Joel Cartwright, Industry Principal, Consumer Products, Vistex

Annual planning…just the words can make heads hurt. We all face challenges with the annual planning process. Let’s explore how we can make this whole process a little easier. Join us for a conversation exploring these “what if’s”:

What if you could cut your time dramatically allowing for more analysis and strategy?

What if you could eliminate having duplicate plans in Excel and your TPM tool?

What if you could strategize instead of just running the same-as-last-year plan?

We examine how to handle complex annual planning with a single solution that eliminates the need for external planning tools while simplifying overall annual planning efforts.

Concept Creation 2.0: Innovation for the Greater Good

Dave Lundahl, CEO, InsightsNow

Kayte Hamilton, Director of Innovation Center, InsightsNow

The future of innovation includes creating consumer goods that achieve a cleaner, healthier and happier existence. Quality, not quantity. This session will highlight what behavioral research is and how to apply these metrics to concept development as a guiding principle for Concept Creation 2.0; which is a new approach to concepting focused on bringing to market successful products that are more sustainable, cleaner and healthier.

It also provides a brief case study of where Concept Creation 2.0 was applied for Tofurky and how our Innovation Center supports teams in concept creation at various stages of their development.

What to Expect from a Well-Run Sales Planning &

Trade Spend Management Process

Rajeev Prabhakar, Client Services Director, Americas, UpClear

Kurt Kaiser, Business Development Lead, Americas, UpClear

This session outlines the expectations that participants should have of their sales/promotion planning and trade spending management processes, the benefits to sales, marketing, finance, and demand planning functions, and strategies for improvement if these expectations are not being met.

Addressing Fraud and Enabling Mobile Redemptions of Nationally Distributed Paper Coupons

Matt Fitzgerald, Director of Product Offers, OLS Payments

Eric Williams, Intelligent Clearing Network

Today’s archaic paper coupon authentication and redemption process provides virtually no protection for manufacturers, CPGs and retailers. Industry estimates place the annual cost of manufacturer distributed national coupon fraud to the retail industry to be as much as $500 million per year.

Join us as we share a view of the problem and a path to the solution.

[Click on the to image at right to view a recording of the presentation, or click on the PDF file to download copies of the slides.]

John Karolefski,

CPGmatters

Joel Cartwright,

Vistex