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Spring 2015 LEAD Marketing Conference Presentations

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WEDNESDAY, MAY 13

CONFERENCE CHAIR:

John Karolefski, Editor-in-Chief, CPGmatters and

Executive Director, Shopper Technology Institute

What's Wrong with CPG?

Dr. Kurt Jetta, CEO and Founder, The TABS Group

Industry pundits point to multiple factors that are accounting for the historically sluggish growth in the CPG industry: migration to online shopping or natural food outlets, cautious consumers, and excessive focus on price promotions.

Are those explanations accurate? Dr. Kurt Jetta, CEO and Founder of the TABS Group, will review research derived from their own work, as well as third party sources, that repudiates each of these flawed conventions and identifies the real reason why the CPG industry is suffering such sluggish sales growth.

Disrupting the Status Quo: Virtual Technology and the

Evolving Landscape

Brooks Augustine, Chief Customer Officer, InContext Solutions

In today's retail landscape, retailers and manufacturers are facing challenges like never before. From the constantly evolving needs and trends of millennial shoppers to increased competition from online competitors, these obstacles are forcing companies to rethink the way business is being conducted.

Now, with the advancement and wide acceptance of virtual technology, companies are beginning to leverage virtual to engage their shoppers and enable faster internal collaboration, all while creating efficiencies and eliminating costs. Come learn from the leading experts in virtual how the technology is disrupting the status quo and see how it can immediately propel your business forward.

What, Why, and What Now? Insights & Analytics for Driving eCommerce Performance

Keith Anderson, VP Strategy & Insights, Profitero

The statistics are compelling. A recent study from IRI, Boston Consulting Group and Google projects that online share of CPG sales will follow a “1-5-10” trajectory, from 1% of sales in 2014 to 5% by 2018 - with 10% share a realistic possibility. Many CPG brands already have the insights to optimize their eCommerce performance and compete effectively. Do you?

In this educational 45 minute session, Keith Anderson of Profitero will share guidance and recommendations on how to continuously improve your eCommerce performance through:

Enhancing your product content to drive conversion

Analyzing sentiment analysis of ratings and reviews

Optimizing your digital product assortment

Understanding how to influence search rankings at Amazon, Walmart, Target and other leading retailers.

2015 Loyalty Update: Big Numbers, Big Hurdles

Jeff Berry, Senior Director, Research and Development, LoyaltyOne

Join LoyaltyOne’s Research Director Jeff Berry as he shares the latest statistics and implications across traditional and emerging industries, from travel to daily deal sites. In one information-packed hour, we’ll answer today’s hottest marketing questions including:

How many loyalty programs does the average household belong to and participate in?

What are the total memberships of U.S. and Canadian loyalty programs, and how do they compare to previous years?

Winners and losers – which loyalty sectors are on the rise and which are declining?

What are the leading trends in Canadian loyalty? How do U.S. and Canadian data compare?

How can marketers use the Loyalty Census findings to increase customer engagement and improve loyalty?

Capture the Occasions: Learnings from 10 Million C-Store Trips

Mark Delaney, SVP Retail, and Priya Baboo, President-Client Solutions, VideoMining

Actions speak louder than words! Behavior analytics technology now enables to capture the “actions” of millions of shoppers, generating an unprecedented level of insights that help to identify “white spaces” and hidden opportunities.

Consumers and their needs and expectations from C-stores are constantly evolving. This talk will identify:

How the convenience shopper needs vary by different eating occasions.

What steps can both retailers and manufacturers take to address those occasions.

How catering to different occasions can help build loyalty and improve store productivity.

Optimizing the Online Opportunity for CPG Brands:

Applying the Right Metrics and Processes

To Win in the Fast Growing eCommerce Channel

Supriya Chaudhury, Chief Marketing Officer, Clavis Insight

With no physical shelves or products in online stores, traditional merchandizing tactics around shelf placement, end-caps etc are not applicable in the eCommerce channel. So what can CPG manufacturers do to boost their brands in online stores, and what metrics should they use to set goals and measure success.

In this session for CPG brand marketers, account management and eCommerce leaders, you will learn about:

The importance of fully understanding what the consumer sees in the online store

What metrics brands should be tracking to set goals and targets for online store presence and performance

How to optimize your online channel presence to protect your brands and enable profitable eCommerce growth.

How Can Big Data Impact CPG Marketing?

James Tenser, Principal, VSN Strategies

Brand marketers want to leverage Big Data to improve performance at retail, connect with consumers more directly and effectively, and enhance the ability to differentiate themselves from the competition. A new national survey reveals that interest in these goals is high, but action remains tentative.