LEAD Marketing Conference

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Fall 2020 LEAD Marketing Conference

Was Broadcast Live on November 18, 2020

(Click on the Screens at Right to Play the Recordings)

CONFERENCE CHAIR:

John Karolefski, Editor-in-Chief, CPGmatters

11:00 a.m. ET

V-Commerce: The Next Giant Leap

Diana Sheehan, GVP, Client Services & Insights, InContext Solutions

The pandemic has sped up retail innovation, which means the future is coming even faster than we expected. Learn why testing both physical and digital store shelves with virtual simulations is becoming imperative to future success, and is laying the groundwork for the rapidly-approaching world of VComm.

11:50 a.m. ET

Loyalty 2.0 - Creating Reward Programs

For Customer Connections in the New World

April Tomlin, Global Retail Lead/CX Advisory, and

Constance de Polignac, Global Customer Experience Advisor, SAP

With recent events changing the consumer landscape, customer loyalty programs have rightly been thrusted into the ecommerce spotlight. These programs, if done correctly, can build lasting customer relationships that will drive your customers to return, knowing that this reengagement will lead them to rewards, discounts and experiences. This loyalty can act as a revenue driver by increasing the share of wallet spent by customers, while providing your members the value they are craving right now.

In this session, we go through the steps and importance of creating and implementing a first-class loyalty program specifically for the CP and Retail industry – from best practices, measuring your program and ways to drive incrementality for your program.

12:40 p.m. ET

Understanding Retail - A 'Media Ecology' Perspective

James Tenser, President, VSN Media

Stores and ecommerce are rapidly transforming due to digital interaction, AI technology, and enduring changes in consumer behavior. How should we understand the potential impacts upon brands, promotions, loyalty, and retail collaboration? What emerging technologies and practices will be most relevant for future business success? We define some core principles and share a “Media Ecology” vision for the future of brands at retail.

John Karolefski,

CPGmatters

Diana Sheehan,

InContext Solutions