2011 LEAD Marketing Conference Agenda


7:15 a.m.-3:15 p.m.    ShopperTech CONNECT Vendor Meetings
10:30 a.m.-3:30 p.m.
Sense & Perform – Finding Best Practice Benchmarks for
In-Store Implementation
Facilitated by James Tenser, Executive Director of the ISI Network, and
sponsored by Gladson

12:00 noon-3:30 p.m.
What Can POS Data Do for You?
Facilitated by Janet Dorenkott, Co-Founder and COO of workshop sponsor
Relational Solutions, Inc.

4:00 p.m.       OPENING REMARKS: John Karolefski, Executive Director,
The Shopper Technology Institute

4:15      OPENING KEYNOTE: Michelle Adams, VP Customer Strategy and
Shopper Insights, PepsiCo
"Show Me the Money: The Role Psychology and Understanding Emotions Play in
Shopper, Store and Product Selection"

5:00 KEYNOTE: Scott Taylor, Managing Director, InfoCommerce Group
" Finding Your Place in Location-Based Marketing"

5:45 KEYNOTE: Matthew McNerney, President, and Timothy Keiningham, PhD,
Chief Global Strategy Officer & EVP, Ipsos Loyalty U.S.
"The Wallet Allocation Rule: Analyzing the Relationship between Brand Perception
and Share of Wallet"

6:30 Cocktail Reception with Sponsors


7:00 a.m.      Continental Breakfast with Sponsors and Speakers

8:00Opening Remarks

8:10KEYNOTE: Michael Sansolo, President, Sansolo Solutions and
former SVP, Food Marketing Institute (FMI)
"Winning in Tough Economic Times: The New Realities of Today's Market"

9:10KEYNOTE: Catherine Roe, Head of Industry for CPG, Google
"The NEW Moment of Truth for Shoppers and Consumers: How Techonology
Influences Purchase Decisions and How Savvy Marketers Are Capitalizing"

10:00      Break with Sponsors

10:30      Drawing for Exhibit Hall Attendee Raffle Winner

10:35      PANEL DISCUSSION: Moderated by Joe Garbarczyk, Digital Strategist,
Launch Creative Marketing
"Engaging Customers in a Mobile and Digital World"

11:30      KEYNOTE: Stephen Horne, Associate Partner, Strategy Consulting, IBM
"Social Media, Shoppers, Consumers and You: Driving Profitable Relationships
through Social Trust"

12:15 p.m.     Luncheon with Roundtable Discussions
               LEADER Awards Presentation, sponsored by IBM

  2:00-5:50    CONCURRENT  TRACK SESSIONS (with a BREAK from 3:40 to 4:10):

TRACK A: Analytics & Engagement

Michael Burkenbine of AM/PM (BP America) & Rajeev Sharma of VideoMining
"Gaining Your Share of Shopper: Results of a Shopper Marketing MegaStudy of
C-Store Shoppers"

Bill Jaichner of Pfizer & Mike Downey of Henry Rak Consulting Partners
"Using Market Structure to Drive Shelving & Assortment Strategy"

  Valla Roth of Decision Insight
"Measuring the Power of Social Influence at the Shelf with Virtual Shopping" 

John Carroll III of Synovate
"Don't Just Satisfy Your Customers - Deliver the Ideal Customer Experience!"

TRACK B: Digital Applications & Loyalty

Bob Carter of Inmar
"The Best Interactive Promotion Strategies"

Joe Beier of GfK Interscope
"What Is Xtreme Shopper Marketing?"

Rebecca Kane, VP of Brand and Customer Specific Marketing at Ahold USA
and Rob Gierkink, CEO of DataLogix
"Does Online Advertising Drive In-Store Sales?"

  Michael Schiff, Managing Director, Partners in Loyalty Marketing
  "Results of the ShopperTech Social Media Survey of CPG Manufacturers"

TRACK C: RetailWire Braintrust LIVE Panel Discussions, sponsored by Ipsos

Doug Stephens of Retail Prophet; Bob Phibbs of The Retail Doctor &
Associates; James E. Frost of Defense Commissary Agency; and
Nick Harris of Benjamin Moore
SOCIAL MEDIA: How much emphasis should brands and retailers be placing on
social media?

Teresa Caro of rDialogue; Kat Kozitza of Supervalu; James Tenser of
VSN Strategies; and Peter Leech of The Partnering Group
SOCIAL COMMERCE: What's working, what's not?

Lisa Bradner of Geomentum; Liz Crawford of Crawford Consulting;
David Slavick, formerly of Sears Holdings Management Corporation; and
John Doughney of The Coca-Cola Company
MOBILE MARKETING: What is mobile's proper role within the vision of an
all-channel marketing strategy?

Bill Hanifin of Hanifin Loyalty LLC; Dan Frechtling of DS-IQ; Bill Nasshan
of Bi-Lo; and BJ Emerson of Tasti D-Lite
LOYALTY MARKETING: How can marketers leverage rich consumer data to
fulfill the promise of personalization and relevancy?
  6:00      Cocktail Reception with Sponsors


  7:00 a.m.    Breakfast Discussions with key speakers from the previous day

  8:00    Opening Remarks

  8:10     KEYNOTE: Brian Ross, Precima
"Change Management by the Numbers"

  9:00     KEYNOTE: Matthew Keylock, SVP, New Business Development and
Partnerships, dunnhumby USA
"Improving the Customer Connection Along the Path to Re-Purchase"

  9:50     Break with Sponsors

10:25     Drawing for Exhibit Hall Attendee Raffle Winner

10:30    KEYNOTE:  Joshua Herzig-Marx, Founder, Incentive Targeting
"Bringing Social Buying to the Grocery Industry"

11:15     CONCLUDING KEYNOTE: Al McClain, President and Founder, Retail Wire
Highlights of Tuesday's "BrainTrust LIVE"

12:00 p.m.    Conference Concludes

3rd Annual LEAD Marketing Conference "Shopper Strategies: From Insights to Activation"
September 19-21, 2011
Crowne Plaza Chicago O'Hare
Hotel & Conference Center
Stephen Horne, IBM
Kat Kozitza, Supervalu
Matthew Keylock,
dunnhumby USA
Michelle Adams, PepsiCo
Scott Taylor,
Info Commerce Group
James Tenser,
ISI Implementation Network
Nick Harris,
Benjamin Moore
Rajeev Sharma,
Michael Sansolo,
Sansolo Solutions
Al McClain, RetailWire
Joe Beier,
GfK Interscope
Lisa Bradner, Geomentum
Michael Schiff,
Partners in
Loyalty Marketing
Mike Downey,
Henry Rak Consulting Partners
Matthew McNerney, Ipsos Loyalty
Bill Nashan, Bi-Lo
Catherine Roe, Google
Liz Crawford,
Crawford Consulting
Dan Frechtling, DS-IQ
Janet Dorenkott,
Relational Solutions
Bob Carter, Inmar
BJ Emerson, Tasti D-Lite