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Spring 2019 LEAD Marketing Conference

John Karolefski, Editor-in-Chief, CPGmatters

11:00 a.m. ET
TrueVoice Works to Control Your Voice Content
Lawrence Wiken, CEO, and
Roger Langille, Director IT, Lead Developer, VoicZing

Until now Virtual Voice Assistants (VVAs) were driving a wedge between marketers and their customers in the form of optional content that benefitted the VVAs first.

In this presentation and product demo from VoicZing, learn how stores and brands can deliver the product content customers ask for, connecting grocery customers with store and brand content in an impactful voice conversation which utilizes sight, sound and motion.

11:50 a.m. ET
The AI Opportunity: How CPGs Can Turn Speed into Growth
Pete Reilly, SVP Sales, Marketing & Implementation, AnswerRocket

CPGs can harness the power of AI to better understand their data, eliminate the grunt work of routine reporting, and focus their efforts on strategic growth planning.

Learn how AI enables CPG professionals to automate data insights so they can spend more time acting and less time waiting on analysts. With the speed that AI affords, CPGs are better poised to pivot toward the most promising opportunities in the market and capitalize on every occasion for growth. A live product demo will be included in this presentation.

12:40 p.m. ET
How Bayer Drives Operational Excellence on Amazon

Gabe Mattingly, Vice President, e Commerce, Bayer, and
Guru Hariharan, Founder & CEO, CommerceIQ

Learn how to maximize your profitability on ecommerce by determining the investment needed to stay competitive in your category. Hear from a seasoned ecommerce leader -- Gabe Mattingly, Vice President eCommerce at Bayer -- on how to win with consumers while achieving your net sales and profitability goals.

1:30 p.m. ET
Using Digital Category Management and Continuity Commerce
To Drive Profitability
Charles Nicholls, SVP SAP Upscale Consumer, SAP

In this session, we’ll explore how merchants can leverage digital category management and continuity programs to build and sustain profitable direct consumer relationships.

Continuity commerce combines recurring revenue, connected devices, channels, and auto-ship functionality. It’s subscriptions on steroids, and it’s becoming big business. In recent years, basic retail subscription programs have been replaced by much more sophisticated continuity programs that leverage deep learning and analytics to drive order profitability though inventory efficiencies and long-term direct consumer relationships.

2:20 p.m. ET
Building a Data-Led eCommerce Organization -
An Interview with Trey Harshfield, Global Director at Molson Coors
Trey Harshfield, Global Director of eCommerce, Molson Coors
Keith Anderson, SVP Strategy & Insights, Profitero

Molson Coors is on a quest to achieve competitive advantage in eCommerce by equipping its marketing and customer teams with real-time data & insights to fuel decision making. In this moderated discussion,

Trey Harshfield, Global Director of eCommerce for Molson Coors shares his learnings and insights based on leading Molson Coors through this journey. You’ll learn how to:
  • Define the right data strategy based your organization’s size, retailer focus and stage of eCommerce maturity
  • Integrate offline and online data for customer teams
  • Get business teams to adopt and use analytics
  • What should you build in house versus outsource.

3:10 p.m. ET
How Virtual Continues to Drive Innovation in Merchandising
Jenkin Lee, Head of  Product, InContext Solutions

Currently, bringing new ideas to life in-store is challenging because of difficult ideation processes, lengthy evaluation cycles, and expensive implementations.

Join InContext Solutions' Head of Product, Jenkin Lee, as he shares how virtual testing drives innovation and category growth, increased sales at retailers, and improved collaboration internally and with your partners. 
John Karolefski,
CPGmatters & Shopper Technology Institute
Larry Wiken,
Roger Langille,
Pete Reilly,
Gabe Mattingly,
Guru Hariharan,
Charles Nicholls,
Trey Harshfield,
Molson Coors
Spring Virtual Conference
Wednesday, April 17, 2019
11:00 a.m. - 4:00 p.m. ET
Keith Anderson,
Jenkin Lee,
InContext Solutions