LEAD Marketing Conference

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Fall 2021 LEAD Marketing Conference Agenda

WEDNESDAY, November 10

11:00 a.m. - 2:15 p.m. EST

CONFERENCE CHAIR/MODERATOR:

John Karolefski, Editor-in-Chief, CPGmatters

11:00 a.m. EST

Omnichannel Planning for CPGs

Joel Cartwright, Industry Principal - Consumer Goods, Vistex

Over the past several years, Consumer Products Manufacturers have seen the shopper shift from brick-and-mortar retail to eCommerce, with some manufacturers seeing a shift much faster or slower than others. Particularly, the last year has seen this shift accelerate dramatically within the consumer-packaged goods category, which traditionally are “brick-and-mortar" shoppers.

The CP Manufacturer now has to make a huge decision about the second largest line item on the P&L. This presentation defines the evaluation strategies and analytic factors to determine the best route to market.

11:50 a.m. EST

Financial Technology as a Key Ingredient

To Support the Omnichannel Shopper Jourmey

Kerrie Hawkins, Business Development Director, and

Jason Murry, Director of Client Development,

Inmar Intelligence/Fintech Solutions

eCommerce is now on track to surpass 20% of total retail by 2024, and more than 80% of end consumers are expected to make at least one purchase through a D2C brand within the next 5 years.

Inmar Intelligence's Fintech division leaders, Kerrie Hawkins and Jason Murry, will share insights on the convergence of channels and how Retailers and CPGs can leverage financial technology to support the omnichannel consumer journey to continue to drive growth in this evolving landscape.

12:40 p.m. EST

How Omni Retail Is Revolutionizing Category Management

Moderator: James Tenser, President, VSN Strategies, with

Dr. Brian Harris, Strategic Advisor, and

Armen Danielian, Product Marketing, Local Express

Trime-proven Category Management practices are poised for a leap forward as grocery retailers make truer decisions that reflect omnichannel demand data and shopper behavior spanning all shopper touchpoints. The experts from Local Express bring together business and technical expertise to explore how forward-thinking food retailers are incorporating these new insights to enable better and more nuanced Category Management decisions

1:30 p.m. EST

Retail Labor Shortage Challenges &

How Virtual Store Technology Can Help

Melissa Jurgens, Chief Operating Officer, InContext Solutions

Among some of the challenges brands and retailers are facing as a result of the uncertainty of the last year is the problem of labor shortages. Whether it’s stocking the shelves, in store testing, or category resets, the lack of labor has been a bottleneck.

In this session, learn how virtual technology is a strategy to relieve that bottleneck for both retailers and brands, enabling teams to continue running on all cylinders, even when labor is in short supply. You’ll learn how to: