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Fall 2021 LEAD Marketing Conference Agenda
WEDNESDAY, November 10
11:00 a.m. - 2:15 p.m. EST

John Karolefski, Editor-in-Chief, CPGmatters

11:00 a.m. EST
Omnichannel Planning for CPGs
Joel Cartwright, Industry Principal - Consumer Goods, Vistex

Over the past several years, Consumer Products Manufacturers have seen the shopper shift from brick-and-mortar retail to eCommerce, with some manufacturers seeing a shift much faster or slower than others. Particularly, the last year has seen this shift accelerate dramatically within the consumer-packaged goods category, which traditionally are “brick-and-mortar" shoppers.

The CP Manufacturer now has to make a huge decision about the second largest line item on the P&L. This presentation defines the evaluation strategies and analytic factors to determine the best route to market.

11:50 a.m. EST
Financial Technology as a Key Ingredient
To Support the Omnichannel Shopper Jourmey
Kerrie Hawkins, Business Development Director, and
Jason Murry, Director of Client Development,
Inmar Intelligence/Fintech Solutions

eCommerce is now on track to surpass 20% of total retail by 2024, and more than 80% of end consumers are expected to make at least one purchase through a D2C brand within the next 5 years.

Inmar Intelligence's Fintech division leaders, Kerrie Hawkins and Jason Murry, will share insights on the convergence of channels and how Retailers and CPGs can leverage financial technology to support the omnichannel consumer journey to continue to drive growth in this evolving landscape.

12:40 p.m. EST 
How Omni Retail Is Revolutionizing Category Management
Moderator: James Tenser, President, VSN Strategies, with
Dr. Brian Harris, Strategic Advisor, and
Armen Danielian, Product Marketing, Local Express

Trime-proven Category Management practices are poised for a leap forward as grocery retailers make truer decisions that reflect omnichannel demand data and shopper behavior spanning all shopper touchpoints. The experts from Local Express bring together business and technical expertise to explore how forward-thinking food retailers are incorporating these new insights to enable better and more nuanced Category Management decisions

1:30 p.m. EST
Retail Labor Shortage Challenges &
How Virtual Store Technology Can Help
Melissa Jurgens, Chief Operating Officer, InContext Solutions

Among some of the challenges brands and retailers are facing as a result of the uncertainty of the last year is the problem of labor shortages. Whether it’s stocking the shelves, in store testing, or category resets, the lack of labor has been a bottleneck.

In this session, learn how virtual technology is a strategy to relieve that bottleneck for both retailers and brands, enabling teams to continue running on all cylinders, even when labor is in short supply. You’ll learn how to:
  • Test alternative shelf assortments that maximize space for core items and reduce out of stocks
  • Visualize category resets in a digital twin of the retail store to maintain iterative planning benefits without reliance in labor
  • Convert your in-store tests, to virtual store tests, to minimize demand on in-store labor and in-store disruption.

John Karolefski,
Joel Cartwright,
Brian Harris,
Local Express
Kerrie Hawkins,
Inmar/Fintech Solutions
James Tenser
VSN Strategies
Jason Murry,
Inmar/Fintech Solutions
Fall Virtual Conference
Wednesday, November 10, 2021
11:00 a.m. - 2:15 p.m. ET
Armen Danielian
Local Express
Melissa Jurgens,
InContext Solutions