© 2020 LEAD Marketing Conference. All Rights Reserved.
Call Us: +1 440-582-3122
FOLLOW US
Fall 2020 Edition
of the LEAD Marketing Conference
WORKING AGENDA
WEDNESDAY, NOVEMBER 18
11:00 a.m. - 1:30 p.m. ET


CONFERENCE CHAIR:
John Karolefski, Editor-in-Chief, CPGmatters



11:00 a.m. ET
V-Commerce: The Next Giant Leap
Diana Sheehan, GVP, Client Services & Insights, InContext Solutions

The pandemic has sped up retail innovation, which means the future is coming even faster than we expected. Learn why testing both physical and digital store shelves with virtual simulations is becoming imperative to future success, and is laying the groundwork for the rapidly-approaching world of VComm.




11:50 a.m. ET
To Be Announced


Description to Come




12:40 p.m. ET 
The New Retail Media Ecology
James Tenser, President, VSN Media

Stores and ecommerce are rapidly transforming due to digital interaction, AI technology, and enduring changes in consumer behavior. How should we understand the potential impacts upon brands, promotions, loyalty, and retail collaboration? What emerging technologies and practices will be most relevant for future business success? We define some core principles and share a “Media Ecology” vision for the future of brands at retail.




John Karolefski,
CPGmatters
Diana Sheehan,
InContext Solutions
Fall Virtual Conference
Wednesday, November 18, 2020
11:00 a.m. - 1:30 p.m. ET
James Tenser,
VSN Media