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Fall 2019 LEAD Marketing Conference
PRELIMINARY AGENDA
WEDNESDAY, NOVEMBER 6
11:00 a.m. - 4:00 p.m. ET


CONFERENCE CHAIR:
John Karolefski, Editor-in-Chief, CPGmatters


NOTE: Listed Below are the Details for Only Some of the Presentations

**Sessions will be finalized and Timeslots Assigned in Late October**





Why Small Brands Are Big Online ... And What to Do About It
Keith Anderson, SVP Strategy & Insights, Profitero

What is the winning playbook and capabilities of smaller, emerging digital disruptors? And how are the best organizations thinking differently about organizing and structure?




Test Launch Is the New Black - How Learning in Market Can Optimize Launch Success and How Drinkworks Did It Best!
Erin Russeck, Executive VP - Corporate Strategy & Innovation,
AMC Global

There is a powerful trend toward launching new products in test markets. Some organizations use this as a way to skip the stage-gate process and get to market faster in a competitive landscape, while others aim to mitigate risk.

Learn how Drinkworks, an AB InBev and Keurig joint venture, adopted a launch-and-learn strategy to bring their new-to-world Home Bar system to market. Realizing that there is only value in a test market strategy if you allow real consumer insights to fuel the fire at every stage, Drinkworks partnered with AMC Global, to create a best-in-class research plan for the Drinkworks Home Bar launch. 




Creating Merchandising Magic with Augmented Reality
Jenkin Lee, Vice President, Product, InContext Solutions

Seeing is believing, especially when it comes to selling-in new retail ideas. That’s why virtual (VR) and augmented (AR) technologies are rapidly being adopted by the biggest names in retail, leading to greater collaboration and dollar sales.

We’ll reveal how AR is enabling sales teams to better visualize merchandising concepts with their retail partners—removing the guesswork and creating lifelike in-the-moment demonstrations of how new displays, signs, and fixturing would look in-store.



 
How Brands and Retailers Can Prevent Coupon Fraud
CPG Manufacturer To Be Announced
Beth Buresh, President, ICN

Find out how you can identify counterfeit coupons weeks earlier than the negative file process commonly used today. Learn how brands are using the new nationwide real-time counterfeit coupon alert system.
John Karolefski,
CPGmatters & Shopper Technology Institute
Keith Anderson,
Profitero
Erin Russeck,
AMC Global
Jenkin Lee,
InContext Solutions
Spring Virtual Conference
Wednesday, April 17, 2019
11:00 a.m. - 4:00 p.m. ET
Beth Buresh,
ICN