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Fall 2017 LEAD Marketing Conference
AGENDA
THURSDAY, NOVEMBER 2

CONFERENCE CHAIR:
John Karolefski, Editor-in-Chief, CPGmatters and
Executive Director, Shopper Technology Institute



10:00 a.m. ET
How CPG Brands Are Budgeting and Organizing
Around E-Commerce 
Keith Anderson, SVP Strategy & Insights, Profitero

Profitero's SVP Strategy and Insights Keith Anderson reveals the findings of their annual survey into how CPG companies are budgeting and organizing for the online channel.

Be among the first to see these results and get an exclusive peek into what your peers and competitors are doing to win online.

Join this session to find out:

  • Which eCommerce KPIs are considered most critical by 200 of your peers – and how these have changed year over year;
  • Their top organizational priorities and eCommerce challenges;
  • How the most successful eCommerce heads are budgeting and organizing around Amazon.




10:50 a.m. ET
Multi-Dimensional Use of Data and Analytics in CPG Marketing
John Gardner, President, Luckie

Data and analytics has become a marketer’s most powerful tool. Without knowing how to leverage your consumer data, your recommendations are just guesses.

Take a peek behind the curtain with Luckie at how data and analytics can be leveraged to drive demand in the CPG marketplace and learn how to turn your insights into revenue.




11:40 a.m. ET
When It’s Time to Evolve to Optimization Planning 
Joel Cartwright, Director of Product Management, and
Shelley Fow, Solution Engineer, AFS Technologies

This presentation will describe the details when a CPG manufacturer needs to evolve into using Trade Promotion Optimization: the factors which were the catalysts to move to optimization planning, and the components which drove the decision to allocate spending to acquire the capability. It will describe how it will work in conjunction with the TPM Tool, what the optimization capability will solve, and the coinciding “leap of faith” that it assumes for the manufacturer.




12:30 p.m. ET
Building Share in the E-Commerce Environment
Gordon Wade, Founder & CEO, Combined Consultants

Virtually all CPG companies, manufacturers and retailers are struggling to grow. Margins are under severe pressure. Now e-commerce is further disrupting the marketplace and, in some categories, has over 20% of the volume.

To grow in this environment, companies must take share from competitors and must learn faster than ever before. Every company needs a new learning plan to drive a new strategy; that’s what we will be discussing in our LEAD session.




1:20 p.m. ET
Why Your Brand Needs VR Now:
Save Weeks and Dollars by Developing
Your Next In-Store Concept in Virtual
Anil Taneja, VP of Client Development, InContext Solutions

It's clear now that the way we shop has shifted. As the lines between in-store and online retail channels blur, today’s retailers and brands should be focusing on innovation, and bringing shopper experience front and center.

Virtual reality solutions for retail are solving those major pain points for many of today’s savvy retailers and manufacturers. Join InContext Solutions VP of Client Development, Anil Taneja, as he details how InContext’s enterprise VR platform, ShopperMX™, allows users to ideate, evaluate and activate new in-store concepts; bringing them to market in a fraction of the time and for the fraction of the investment.




2:10 p.m. ET
Competing in an Omnichannel World
With In-Store Behavior Analytics
Rajeev Sharma, Founder and CEO, and
Jeff Hershey, EVP Strategy & Development, VideoMining

The increasing focus on Omnichannel Retailing creates unique and pressing challenges for retailers and manufacturers alike. Adapting strategies and tactics is a must, and winning in this new environment requires access to fresh and untapped data sources.

The answer lies in-store—specifically, in filling the in-store information gap that exists in brick and mortar retail. New sensing technologies and analytics capabilities are bringing online-like visibility to physical retail enabling the optimization of all aspects of the shopper experience.

Learn how VideoMining’s ShopperImpact platform provides retailers and CPGs with feedback on what works and what doesn’t, and see how learnings are applied to address real-world challenges.




3:00 p.m. ET
TO BE ANNOUNCED SHORTLY




3:50 p.m. ET
TO BE ANNOUNCED SHORTLY

John Karolefski,
CPGmatters & Shopper Technology Institute
Keith Anderson,
Profitero
John Gardner,
Luckie
Fall Virtual Conference
Thursday, November 2, 2017
10:00 a.m. - 4:30 p.m. ET
Joel Cartwright,
AFS Technologies
Shelley Fow,
AFS Technologies
Rajeev Sharma,
VideoMining
Anil Taneja,
InContext Solutions
Gordon Wade,
Combined Consultants
Jeff Hershey,
VideoMining