Index

About Us

The LEAD Marketing Conference is produced by the Shopper Technology Institute, the industry’s only trade organization focused on technologies and solutions that engage shoppers and analyze their behavior.

The primary members are solution providers in the areas of loyalty, engagement, analytics and digital applications, as well as providers of research and insights.

The associate members are manufacturers, retailers, wholesalers, and academics.

The Institute aims to create awareness of established and emerging shopper technologies and practices for retailers, wholesalers and manufacturers. It achieves those goals by publishing newsletters (the bi-monthly ShopperTech Update)

and books (The Essentials of Shopper Technology, scheduled for publication in early 2012), conducting research, hosting share groups, providing education

through webinars and webcasts, connecting with the industry through social media

channels such as LinkedIn and Facebook, and staging the annual LEAD Marketing Conference. This collaborative event consists of cutting-edge presentations,

an exhibit of the latest services and solutions, and the IBM Leader Awards which recognize excellence in the areas of loyalty, engagement, analytics and

digital applications.

In sum, the Institute is a one-stop clearinghouse for trends and developments in shopper technology as well as a forum for thought leadership and an advocate for best practices.

John Karolefski

Executive Director