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Spring 2020 LEAD Marketing Conference

Was Broadcast Live on May 20, 2020

(Click on the Screens at Right to Play the Recordings)

CONFERENCE CHAIR:

John Karolefski, Editor-in-Chief, CPGmatters and GroceryStories

9:30 a.m. ET

Consumer Purchase Behavior Today (with COVID 19)

And Future Shopping Trends

Tami Catron, VP of Business Development, and

Steve Fine, Shopper Insights, Retail Aware

Did you know the best time to shop in a grocery store during COVID 19 is Wednesday before 10am? In March, 79% of consumers were visiting retail stores, a toilet paper brand was up 8,300%, 54% of Americans were cooking more. Retail Aware manufactures sensors that enable retail brands, retailers and beyond to measure consumer behavior and retail execution in store...in real time.

Tami and Steve from Retail Aware review and compare in-store consumer shopping patterns of brands & retailers before and after the COVID 19 pandemic. Conference presentation centers around industry findings and Retail Aware’s results of their in-store sensor data. The discussion further explores future predictions of consumer shopping trends.

10:20 a.m. ET

The Future of Commerce:

Preparing Your CPG Business for the "New Normal"

Charles Nicholls, SVP of SAP Upscale Commerce, SAP

As the ongoing global pandemic has upended our lives, it has also disrupted business at an unprecedented level. Organizations around the globe are facing significant supply chain disruptions combined with dramatic spikes in demand. Many are also temporarily shuttering physical stores and shops, making e-commerce their primary sales channel. It’s now more important than ever to have a robust e-commerce platform to help you meet the evolving needs of customers at speed and scale, and to maintain a steady stream of revenue.

In this session Charles Nicholls of SAP discusses the e-commerce strategies and technologies that can help you address these challenges and prepare your business for a successful recovery. Such as:

What are the main factors we should consider when dealing with shifting demand?

What actions can we take now to address disruptions in the supply chain?

How can we better understand our customers’ challenges and needs as they change?

How does e-commerce move forward once the crisis has lifted?

Come away with valuable knowledge that can not only help your business weather this storm but emerge better prepared to face whatever lies ahead.

11:10 a.m. ET

Crafting Your CX Automation Roadmap

For Optimal Customer Engagement

Fang Cheng, CEO & Co-Founder, Linc

In this session, we show you how to take a pragmatic approach to bring CX automation to your customer experience strategy, especially during these current circumstances. Hear from the founder of Linc, who works with 100+ leading CPG and Retail Brands, on what brands are doing right now to take their customer experience strategies to the next level. This session includes real-life examples and case studies on what CPG companies, brands, and retailers are doing to create a customized dialogue with their customers in order to increase engagement, sales, and customer lifetime value.

12:00 p.m. ET

How Macy’s Uses Data to Breakdown Silos Quickly

Laura Giverts, Director of Marketing and Business Analytics, Macys Sean Byrnes, CEO and

Andrea Spillmann-Gajek, VP of Customer Success, Outlier

A digital conversation about the challenges of data analysis with Sean Byrnes, CEO of Outlier, Andrea Spillmann-Gajek, VP of Customer Success at Outlier, and Laura Giverts, Director of Marketing and Business Analytics at Macy’s. Find out why Macy's has been using Outlier to help them reduce data silos and use data more effectively. In this presentation, you'll understand how Macy's gathers automatic insights for their marketing and data teams to act on quickly.

12:50 p.m. ET

Sampling Success Bootcamp:

Unpacking Sampling Impact with Consumer Insights

Dacey Mayhoff, Research Director, AMC Global

One of the most useful, yet underutilized, tools for testing new products in the marketplace is live, out-of-home, consumer sampling. During this bootcamp session, we talk about the best tactics for sampling, couponing and live events using real-world examples from major brands.

Join us to dig deep into a vital consumer touchpoint in your product launch cycle—and learn how to make this touchpoint work harder for you. Discover real-world methods for finding representative, rich insights from the right respondents at the right time. Learn how to measure the overall effectiveness of your product sampling program to prove ROI and determine conversions. Understand how to apply live product sampling insights to positively impact your brand strategy and reach your target audience. NOTE: The presentation is also available for you to download as a PDF by clicking on the icon at right.

1:40 p.m. ET

Six Ways to Leverage Virtual Shopper Research Right Now

Diana Sheehan, GVP, Client Services & Insights, InContext Solutions

Just as many of us can continue doing our jobs through virtual conferencing right now, brands and retailers can use virtual technology to continue their learning plans and research initiatives—no stores required. We present six different ways you can implement virtual into your retail strategies.

2:30 p.m. ET

The Future of Clean Living:

A Peek into Changes in Purchases and Behaviors

In the Face of COVID-19

Greg Stucky, Chief Research Officer, InsightsNow

The COVID-19 pandemic has disrupted consumers, companies and the markets they serve. Pre-pandemic clean living has been a key driver of consumer behavior across the spectrum of fast-moving consumer goods. Will this trend continue into a post pandemic new normal?

This presentation provides actionable insights into this question. Insights are provided from a unique tracker into the behaviors and motives of primary shoppers from a community of Clean Label Enthusiasts®. The talk also offers some foresight into what might be the future of clean living.

3:20 p.m. ET

Winning on Amazon in a Post COVID-19 World

Neil Greenstein, Director of Customer Development/Team Lead--Amazon, Johnson & Johnson, and

Guru Hariharan, CEO, CommerceIQ

The rapid rise in ecommerce spending due to coronavirus has resulted in up to 35% in lost revenue from out of stock products, 40% on wasted advertising spend on low inventory products, and a doubling in activity from third party sellers resulting in consumer price gouging and brand perception issues. These challenges apply to all ecommerce channels, particularly as it relates to investments brands are making in advertising and promotion to master Amazon’s flywheel. Attendees hear from Johnson & Johnson how they use data analytics, machine learning and automation to tune ecommerce algorithms and win Amazon customers at the moment of purchase while driving sustained revenue growth.

4:10 p.m. ET

How to Get the Absolute Most

Out of Your Content Marketing Strategy

Greg Keating, Director of Sales & Operations, Hangar-12

You’ve got great content. But are you getting the most reach, value and ROI from the way you package and promote it?

Many marketers are missing the opportunity to craft a content development and deployment strategy that effectively taps into the power of the content they already have. In this webinar, you will learn how to re-purpose content in a meaningful way that boosts customer engagement and drives ROI.

John Karolefski,

CPGmatters & GroceryStories